genAI Powered Digital Marketing 101: What You Need to Know
TWO CRUCIAL TAKEAWAYS that will change the way you think about genAI powered digital marketing forever.
To unlock genAI digital marketing full potential, you need high-quality data, expert validation and a deep understanding of your business audience.
- genAI is only as good as the data you give it - To unlock genAI full digital marketing potential, you need high-quality data that provides context about your business, audience and goals. Without this, genAI will produce generic and bland responses. If you don't already have good data at your fingertips, it means connecting with smart data people who can help you with insightful audience data.
- You need expertise to validate and refine genAI output - Since genAI can create assets, media, programs, and campaigns automatically, it's essential to have people who understand what these outputs are and can review them for accuracy. This is especially critical when sending content to your customers, as you can't afford to risk mistakes.
Watch the video to learn more.
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What specific challenges have you faced when trying to implement genAI powered digital marketing?