From Overwhelmed to Optimised: 3 Ways to Use genAI automated workflows in Digital Marketing
genAI automated workflows aren’t just for industry giants - discover how these same practices can power digital marketing strategies for businesses of all sizes.
Key Takeaway - at the end of the day, the best solutions are shaped by understanding customer behaviour and needs.
There are three main ways to integrate GenAI into digital marketing:
- Setting up a workflow to automate processes for SOME things.
- Setting up a workflow to automate processes for ALL things.
- Doing nothing at all.
If you're leaning towards option 3, this post might not be for you - because we're diving into the considerations for automating genAI effectively.
At first, integrating genAI into a digital marketing process might seem overwhelming. But at its core, it’s simply about:
- Leveraging genAI’s output to enhance data.
- Repeating that process for all similar data.
With automation, the fundamentals remain the same as manual prompting - you still need a well-structured prompt and a method to validate ideas.
For businesses of any size, I recommend:
- Focusing on a specific, measurable goal - like increasing subscribers.
- Using a hybrid approach, where transactional direct marketing communications flows through APIs and batch processes, while genAI is applied where it adds value.
Before incorporating genAI into your marketing, identifying the right data is essential. Simply pushing everything into storage won’t deliver results ( and may even result in a big monthly bill for storage ) - you need to be intentional.
Watch the video for more.
I’d love to hear your thoughts!
What specific goals are you aiming to achieve with genAI driven digital marketing?