Crafting and Emailing Your Next Blog Post on Ghost: A Step-by-Step Guide

On community.influencer.tips, the question was raised: How do I create a Ghost blog post and send it to my subscribers?

First, what is a Ghost blog?

At influencerTips, we recommend using Ghost as a platform for content, subscriber and email automation management. This should help answer the question: What is a Ghost blog? To learn more, visit the official Ghost website.

Getting Started

You could just say: why not just Google it - there are heaps of great tips and tricks on this topic, including some fantastic feature guides like this one.

But I’m not going to say Google it

Instead, here’s a step-by-step guide to creating a Ghost blog post:

1. Log in to Your Ghost Admin Dashboard - Navigate to your Ghost admin URL (e.g., https://yourwebsite.com/ghost/) and enter your login credentials to access the admin panel.
2. Start a New Post - In the dashboard, click on "Posts" in the left-hand menu, then click the "New post" button in the top-right corner.
3. Write Your Content - Add content, a title, and a featured image to your post. Formatting Tips:
   1. Headings - Type # for H1 or ## for H2 at the beginning of a paragraph to create headings. You’ll know you’re at the start of a paragraph when the "+" symbol appears.
   2. Bold/Italics - Use ** at the beginning and end of your text for bold. For italics, use a single * on each side of the text.
   3. Lists:
      1. For numbered lists - start the paragraph with 1. and hit return to automatically increment numbers.
      2. For bullet points - use * at the beginning of the paragraph.
   4. Links - Highlight the text, press Control-K, and add the URL.
   5. Shortcuts - Highlight text to see a popup with quick formatting options.
4. Add Post Settings - Click the "Settings" button (gear icon) in the top-right corner and fill in the key details:
   1. Excerpt - Write a short description or summary of the post.
   2. Tags - Add relevant tags to categorise the post.
   3. Other settings - Update as required.
5. Save and Preview - Click the "Save" button in the top-right corner to save your draft. To preview your post, click the "Preview" button (eye icon).
6. Publish Your Post - When ready, click the "Publish" button in the top-right corner. Choose your publishing options:
   1. Now: Publish immediately.
   2. Schedule for Later: Select a date and time.
   3. Email and Newsletters - If your blog is set up to send newsletters, select the required options. Note that in preview, you can send a test email.
7. Verify the Live Post - After publishing, click "View Post" to see your post live on your website. Check that everything appears as intended.

Have I Missed Anything?

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