Retain your audience with testing
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan for testing new content ideas with your target audience.
influencerTips
Measuring is a strategy for success
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - use analytics to learn, understand and get to know your audience.
Respond to negative messaging
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan for how you will manage what at first can appear negative.
Getting personalised matters
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan for delivering relevant content and messaging.
More channels mean more choices
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - know all the channels that your target audience uses.
Innovation is a continuous process
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan for keeping your digital marketing relevant and interesting.
Easy helps people to engage
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - make it easy for people to engage and connect with you.
Success requires planning
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - implement a continuous learning and engagement plan.
Maximise attention with scheduling
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan for sharing content at the best time to gain attention.
Personas help predict behaviours
KEY DIGITAL MARKETING ACTIONABLE TAKEAWAY - have a plan to know your target audience personas.